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Lights, Camera, Action: Why You Should Make Your Listings Interactive

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18 February 2014

Lights, Camera, Action: Why You Should Make Your Listings Interactive

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A listing with standout photography and a compelling description is one that attracts maximum attention, prompting more people to take action by viewing the property. But if you want to take your listings to another level, make them interactive. Last year we predicted that video would be big for real estate marketers in 2014. It’s time to jump on the bandwagon.  Adding video, virtual tours and Google Street View to a listing leaves a...
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How to create an effective newsletter

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30 October 2013

How to create an effective newsletter

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A polished, professional company newsletter is a great way to keep your clients up-to-date with what’s happening with your business. Newsletters can come in a variety of formats and, as a longer-form marketing piece, give you the space to create something unique that can really resonate with your customer base. Of course, a good newsletter takes work, but the results are worth the effort. If you’re considering putting together a ...
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Nine tips for a letterbox campaign that can’t be ignored

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15 October 2013

Nine tips for a letterbox campaign that can’t be ignored

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With apps, social media and other digital platforms clamouring for our attention, it’s easy to overlook the humble letterbox drop. Too many businesses neglect it in favour of ‘flashier’ marketing tools, but we think that’s a mistake. Here are a few ways that you can make the good, old-fashioned letterbox drop work for your real estate marketing campaign. 1. Everyone loves a letter People love getting actual mail. ...
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