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How to create the ultimate business card

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21 August 2015

How to create the ultimate business card

How to create the ultimate business card

Article excerpt

The humble business card remains as relevant as ever. Despite the number of ways to connect digitally, most real estate agents, like many other professionals, still keep a stack of business cards on hand to distribute to potential clients and contacts. This simple piece of card is actually a great marketing opportunity. Tactile, interesting cards go a long way to making you memorable to those you come into contact with. A simple business card...
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There’s something about stationery

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12 August 2015

There’s something about stationery

There’s something about stationery

Article excerpt

How much thought have you given to your stationery recently? Everyday items like letterheads, business cards and envelopes are used so regularly that we sometimes don’t stop to think about what impression they make on the people who receive them. But these seemingly basic items can be powerful branding tools, and too many real estate agents overlook the unique possibilities they offer. Your stationery should reflect the quality of your ...
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Would a paperless society be better for the environment? Not necessarily.

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30 June 2015

Would a paperless society be better for the environment? Not necessarily.

Would a paperless society be better for the environment? Not necessarily.

Article excerpt

We’ve rhapsodised on this blog many times about the benefits of print, even in a digital age – it’s tactile, engaging and screams prestige and quality. But as a medium it certainly has its detractors, most notably those who point to the negative environmental consequences of the paper industry. So allow us to take a moment and test some of those claims. Sure, we’ve got a clear bias here, and we’re not going to...
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