Here’s a question for you: how does Google advertise Google? The answer seems obvious. Surely the tech giant uses the internet, the platform of which it’s the undisputed king? Well, of course – Google uses plenty of online advertising to promote its products and services. But Google doesn’t limit itself to a single medium, and one of its other channels might surprise you. Turns out Google is a serious devotee of direct mail. That’s...
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Tags: direct mail
Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company, we have a vested interest in pushing that particular barrel. We’re not alone; plenty of agents recognise the ...
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Tags: advertising, marketing, print marketing
What every agent needs to know about Christmas cards
It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them. Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
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Tags: branding, Christmas, the letterbox
