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What we learned at Drupa, the world’s biggest printing event

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14 June 2016

What we learned at Drupa, the world’s biggest printing event

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If you’re not a proud print nerd (like us), the word ‘Drupa’ probably means nothing to you. But if you’re the kind of person who gets all excited about paper, printing and the machinery that makes it happen (yep, us again), then the word probably fills you with joy. So, Drupa. What is it? Only the biggest printing equipment exhibition on the planet. It’s held every four years in Dusseldorf, Germany. The word ‘Drupa’...
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Rethinking print’s role in the property marketing mix

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19 April 2016

Rethinking print’s role in the property marketing mix

Rethinking print’s role in the property marketing mix

Article excerpt

Print is dead, don’t you know? People have been telling us – stridently and repeatedly – for years that the entire industry is done for and the all-powerful Internet is the way of the future. All we can say is, it’s looking awfully lively for a dead medium. There’s no denying that the internet has changed the way real estate agents communicate with their buyers and vendors. Email newsletters, social media and SEO-optimised ...
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The new rules of real estate newsletters

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08 September 2015

The new rules of real estate newsletters

The new rules of real estate newsletters

Article excerpt

Newsletters are experiencing a surge in popularity at the moment. Maybe it’s about drumming up spring listings; maybe it’s that so many agencies have strong results to promote. Either way, it feels like a topic worth revisiting. Newsletters are sensational branding tools, but our real estate clients often underestimate the time and effort involved not only in putting them together, but in getting them out to the database on a regular basis. ...
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