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How catalogues boost brand awareness

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27 September 2016

How catalogues boost brand awareness

How catalogues boost brand awareness

Article excerpt

When it comes to building brand equity with marketing, catalogues and branded magazines are definitely having a moment. Real estate brands have long understood the benefits of branded magazines for generating great exposure for their listings, and retailers are increasingly embracing similar tactics build brand loyalty, increase engagement and boost their Return on Investment. The benefits of print are well established, so it’s no surprise ...
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How to win friends and influence people (with letterbox marketing)

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04 August 2016

How to win friends and influence people (with letterbox marketing)

How to win friends and influence people (with letterbox marketing)

Article excerpt

Flashy digital tools are all well and good, but even in 2016 there’s no substitute for good-old-fashioned mail. More and more companies are forcing their customers into accepting communications via email – and it’s not going down well. Banks and utilities companies are the major culprits here. Many of them have switched over to digital bills and marketing messages, while those who do provide paper statements often charge a fee to the ...
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Out with the old, in with the Neo

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25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...
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