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If you’re not using microsites for your listings, it’s time to rethink your strategy. They’re an invaluable tool in the real estate marketing arsenal; for top agents, the microsite is now a standard marketing inclusion, with good reason.

A microsite is a small website of just one or two pages with a single purpose. In real estate, that’s usually to promote a specific listing. 

Strong visual impact

With the right design, a microsite is sleek and professional. As a standalone, it dispenses with the clutter of other properties and agents that a listing usually competes with on the mainstream listing portals.

Vendors love this. Sellers worry about their property being overlooked on bigger websites, where it’s just one of thousands jostling for attention. A microsite makes their property the star of the show.

An effective microsite is highly visual, with large photos and slideshows, and the property can be presented in creative and artistic ways to really highlight its strongest features.

Share the love

Property microsites have their own distinct URLs, so they’re not just a separate page on your main website. The link is easy to share on social media, can be emailed to your database, and give the vendors and potential buyers something impressive to show off to friends and family.  

Great for SEO

Because they have such a clear purpose, real estate microsites are easy to optimise for a handful of keywords that will push them higher in search results. And remember that the content must be unique; duplicated content works against your SEO strategy.

One-stop info shop

A microsite can include all the details potential buyers need about the property, including photos, property information, contact details, auction and inspection times, floorplans, Google Maps integration, and video. A unique QR code on brochures, sign boards, and advertisements means people can quickly access the microsite on their smartphones. 

Responsive and elegant

The simplicity of their design makes microsites cost efficient, quick to build and easy to manage. They’re also easily optimised for tablets and mobiles.

Other microsite ideas

Promoting a specific property is the microsites most common real estate application. But they can be applied to anything as long as there’s a single, targeted purpose. A microsite could promote the services of you as an agent; be dedicated to a specific type of property you specialise in selling, like apartments or family homes; or sell a particular neighbourhood or suburb.

Do you use microsites when marketing property? Share your experiences in the comments below.