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The needs of your average vendor are surprisingly simple. Keeping them happy and engaged is easier than you might think; just make sure that every piece of marketing collateral you put out is giving them the information they really want.

Even if someone isn’t actively considering selling right now, there’s a good chance they will be down the track. Providing quality information is a great way of building trust, long before they even make contact. 

These five questions below tie into a much larger issue – why should someone choose to sell their home with you? Plan ahead by positioning yourself as the local expert now, so that you’re top of mind later when people are deciding who the best agent to sell their home is.

5. What is the best way to market my home?

Beyond a listing on the major portals, most vendors are utterly clueless about how other forms of marketing can benefit their property by attracting the attention of a wider buyer pool and potentially boosting their eventual sale price. Finding opportunities to educate them on the many advantages of newspaper ads, magazines, brochures, YouTube videos and more will get them thinking strategically.

4. What is happening in the marketplace?

Deep down, everyone’s a nosy neighbour. That’s why tools like regular market updates, OFI invitations and Just Sold cards are so effective; not only do people love to stickybeak on their neighbours homes, doing so lets them see how their own home compares. When the local market is booming, make sure potential vendors know how their property might be favourably impacted.

3. What are the buyers looking for?

Anyone selling their home wants to achieve the best possible price. To do that, they need to know what buyers need and how their property can cater to those needs. Beyond vague ideas of northern aspects and open plan living spaces, vendors have little way of finding out what buyers in their local area are getting genuinely excited about. It’s your job to tell them, and then help them figure out where their property fits into the larger narrative. 

2. How much is my home worth?

The most important question of all! Even when people aren’t actively considering selling, it gives them a warm fuzzy feeling to know what their property is worth. Today’s free appraisal can easily turn into genuine business down the track. Clearly breaking down not only what their home is worth, but how it compares to nearby properties, is something many homeowners will find fascinating. The trusty free appraisal will never go out of style. 

1. How can I increase my home’s value?

OK, we lied earlier – ‘How much is my home worth?’ is only the second most important question. This is one is even more vital, because it gives buyers a strategy for boosting the value of the property further. They’ll lap up any insider info on what it takes to boost the sale price. 

What questions do you frequently hear from your vendors?