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If you thought we’d reached the limits of what the real estate signboard could do, think again

The humble real estate signboard is a marketing tool that punches way above its weight. In a world of online listings and flashy digital marketing tools, the basic board plays an invaluable role in drawing local attention to your listings – after all, it’s well established that a significant chunk of your potential buyers are already living nearby. We’ve talked a bit about the intersection of print and digital in recent weeks, and this new development in boards is a neat encapsulation of that.

Backlit boards have arrived to illuminate the streets of suburban Melbourne. Unlike typical boards, which are more useful during the day when sunlight makes them highly readable and showcases the photography to its fullest advantage, Backlit board are legible and attention-grabbing at all hours. Running on either solar or electric power, they emit a pleasant glow that makes they highly readable after hours. They can also be set to timers so that they switch off at a particular time as opposed to running all night – making them far more acceptable to neighbours and local councils. 

If you’ve seen one, you’ll know that the full effect can be pretty impressive.

• They provide a genuine point-of-difference for both your listings and your brand
• They’re a real talking point for locals and generate fantastic word of mouth
• Your competitors signboards look pretty shoddy and unremarkable by comparison
• They capture the attention and interest of even more buyers
• They create an amazing first impression
• They stand out in a crowded market, maximising exposure and visibility for your listings

Backlit boards boost brand awareness, too; they help position your company as innovative, tech savvy and on the cutting edge of marketing. 

All in all, we think there’s a real advantage to be gained by real estate agents who embrace them as an addition to their current marketing strategies. 

Will your business be jumping on the backlit board bandwagon?