A market like the current one, with properties generally selling fast for impressive prices, is great news for agents. It’s also a prime time for salespeople to slip into bad marketing habits that will make their jobs harder in the long term. In a booming market, it’s not always necessary for an agent to do much in the way of marketing to secure a reasonable result. If anything, the fact that it is often...
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Tags: vendor paid advertising
We all know the arguments in favour of Vendor Paid Advertising; agents who pay for advertising themselves are more motivated to take the first offer rather than do the extra work needed to secure a higher one; homes that sell for significantly over reserve generally benefit from a well-funded marketing push; properties that fail to sell are often those that have been poorly marketed. VPA is crucial to securing a great result, and a...
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Tags: vendor paid advertising
I always find it frustrating when I sit down with a real estate director and they complain about their salespeople’s inability to sell advertising. I always ask the question “what sort of scripts and dialogue training are you running for marketing?” which is inevitably greeted with a blank look. You’d be surprised how many top agencies are comfortable asking for $20,000 advertising budgets without giving ...
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Tags: vendor paid advertising
