We hate to break it to you, but the answer’s probably yes. Is your business on social media? Many real estate agencies are in some capacity. Whether it’s Facebook, Twitter, Instagram or Pinterest, it’s the done thing to have at least one platform in your marketing repertoire. But just how effective is social media? The video above – we highly recommend watching the whole thing if you can spare 30 minutes – is a take...
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Tags: social media
Done well, your Facebook, Twitter or Pinterest presence can be a great way to cultivate your online reputation, build brand awareness, draw attention to your listings, and engage directly will clients old and new. More and more real estate agents are using these platforms to great effect. Professionally managed social media accounts are a useful brand building tool that allow you to create personal connections with buyers and sellers. ...
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Tags: social media
Setting up a Twitter account or a Facebook page is one thing; managing them is another. Whatever the reason, social media hasn’t been enthusiastically embraced by local real estate agents. Hunt down the various social media accounts of many agencies and you’ll see Twitter accounts that have been silent since 2012, lonely Facebook statuses without a single like, Pinterest boards boasting only three pins, and LinkedIn company ...
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Tags: online, social media