I’m doing a training session on Linkedin next week at a small industry conference and I’ve spent the morning preparing some of the content. I’ve been reflecting on the increasingly important role that LinkedIn is playing in my professional life. Interestingly, it’s value to me is partly because I treated it as the poor cousin to Facebook for so long. What I’m finding is that I made lots of mistakes ...
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Tags: linkedin, online, reputation management, social media
It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate. I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why. The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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Tags: blogging, online, reputation management, social media
