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Print vs online (and how they can work together)

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23 October 2013

Print vs online (and how they can work together)

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It’s nearly 2014 and print is officially dead – isn’t it? Hardly. Print still has a significant role to play when it comes to marketing real estate, and the most successful property campaigns are those that combine print and internet strategies.  Numbers that speak for themselves: Attendance at Open For Inspections triples when a marketing campaign combines print and online.  Property campaigns that use a ...
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Nine tips for a letterbox campaign that can’t be ignored

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15 October 2013

Nine tips for a letterbox campaign that can’t be ignored

Article excerpt

With apps, social media and other digital platforms clamouring for our attention, it’s easy to overlook the humble letterbox drop. Too many businesses neglect it in favour of ‘flashier’ marketing tools, but we think that’s a mistake. Here are a few ways that you can make the good, old-fashioned letterbox drop work for your real estate marketing campaign. 1. Everyone loves a letter People love getting actual mail. ...
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Interactive guys don’t get it

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13 November 2012

Interactive guys don’t get it

Article excerpt

I’m at the REIV Digital conference today and it’s been interesting to hear the interactive guys spruking their products.  Andrew Beecher, the head of marketing and products at Realestateview.com.au, just made the argument that vendor money should only be spent online and that print should be reserved for office marketing.  I find this attitude pretty simplistic and displays a real ignorance of how real estate brands ...
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