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How to create the ultimate business card

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21 August 2015

How to create the ultimate business card

How to create the ultimate business card

Article excerpt

The humble business card remains as relevant as ever. Despite the number of ways to connect digitally, most real estate agents, like many other professionals, still keep a stack of business cards on hand to distribute to potential clients and contacts. This simple piece of card is actually a great marketing opportunity. Tactile, interesting cards go a long way to making you memorable to those you come into contact with. A simple business card...
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Would a paperless society be better for the environment? Not necessarily.

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30 June 2015

Would a paperless society be better for the environment? Not necessarily.

Would a paperless society be better for the environment? Not necessarily.

Article excerpt

We’ve rhapsodised on this blog many times about the benefits of print, even in a digital age – it’s tactile, engaging and screams prestige and quality. But as a medium it certainly has its detractors, most notably those who point to the negative environmental consequences of the paper industry. So allow us to take a moment and test some of those claims. Sure, we’ve got a clear bias here, and we’re not going to...
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Print marketing that works twice as hard

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04 May 2015

Print marketing that works twice as hard

Article excerpt

Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company,  we have a vested interest in pushing that particular barrel.  We’re not alone; plenty of agents recognise the ...
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