I was reading an article that was quite critical of CRM systems and their effectiveness in a) actually managing relationships and b) being implemented. My general experience in real estate is that CRM systems are incredibly difficult to roll-out and are often viewed as a threat by the sales team rather than a benefit. The argument we consistently hear being mumbled by agents is that they don’t want to put ...
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Tags: crm, marketing
At the heart of any real estate growth strategy, you need a solid training program. A lot of agents don’t include training as a part of their marketing strategy and I’m sure people are asking why I’m talking about training on a real estate marketing blog. If we define marketing as the way you connect with and develop your customer base, it becomes pretty clear that in the people-oriented work of real estate, ...
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Tags: marketing, sales training
