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Selling the suburb (not just the house)

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02 April 2014

Selling the suburb (not just the house)

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When selling a property, it’s not just the bricks and mortar that’s going on the market. There’s also a long list of external factors bundled up with them.  That old real estate cliche is true – it’s all about location. Lifestyle factors, community, and access to amenities can be a significant factor in whether someone chooses to make an offer on a property (and if they do, how high that offer might be). ...
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Seize the marketing momentum in 2014

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07 January 2014

Seize the marketing momentum in 2014

Article excerpt

It’s easy to throw money at marketing campaigns when the market is flying along and times are good. With all that extra coin to play with, why not share the love around and make sure everyone’s aware of your brand and its successes? It seems harder to justify spending money on marketing when times get tough, though. In the down times, the instinct of many marketers is to tighten the purse strings and wait...
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Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

Article excerpt

Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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