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The five questions your vendors want answered

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18 July 2014

The five questions your vendors want answered

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The needs of your average vendor are surprisingly simple. Keeping them happy and engaged is easier than you might think; just make sure that every piece of marketing collateral you put out is giving them the information they really want. Even if someone isn’t actively considering selling right now, there’s a good chance they will be down the track. Providing quality information is a great way of building trust, long before they ...
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How to maximise your Winter marketing

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27 June 2014

How to maximise your Winter marketing

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The weather is cold and the property market is too, or so common wisdom would have us believe. But the market doesn’t entirely shut down during the cooler months (and with high clearance rates and strong volumes, it’s actually still bubbling along quite nicely, thank you very much). No matter the time of year, there will always be someone, somewhere, looking to buy or sell.  So with that in mind, what are the best...
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How to time your marketing campaign for maximum effect

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02 May 2014

How to time your marketing campaign for maximum effect

Article excerpt

A big part of making sure that a marketing campaign cuts through is speaking to your customers at the right time. It doesn’t matter how clever the message is; it won’t get any traction if people don’t see it.  Too often, timing’s an afterthought, and that’s a mistake – sending out messages at random is useless. By putting some thought into when a particular campaign will work best and planning well in ...
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