No agent needs telling that repeat business and referrals are vital – top agents can draw a significant chunk of their listings from these alone. But you can’t simply rely on the goodwill of a satisfied vendor five, 10 or 15 years down the line. Staying in touch is crucial to remaining top of mind. After you’ve secured the listing and successfully sold the property, what’s the right marketing approach? And crucially – how...
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Tags: agents, branding, marketing
Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company, we have a vested interest in pushing that particular barrel. We’re not alone; plenty of agents recognise the ...
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Tags: advertising, marketing, print marketing
When it comes to real estate marketing, there are certain mistakes we see clients make time and time again. If you’re looking to reform your marketing game in 2015, here are seven pitfalls you need to avoid. 1. Failing to plan ahead We’re seeing the consequences of this now; clients who missed the window to plan their 2015 marketing efforts in late 2014 and are now frantically playing catchup. By failing to plan ahead,...
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Tags: marketing
