Colours, sounds and smells affect us more powerfully than we realise. When it comes to choosing colours for a logo or marketing materials, few agents think very hard about the choice beyond what looks good, and how it might work in comparison to the competition’s colours. But colour can be a powerful tool when it comes to evoking particular associations, memories and emotions in customers and prospects. While we’re not suggesting anyone run ...
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Tags: advertising, marketing
If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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Tags: advertising, branding, building market share, Christmas, marketing
It’s no coincidence that top real estate agencies all have a highly skilled marketing professional overseeing their advertising efforts. Too many agencies put underqualified administration staff in charge of marketing. Some don’t have a specific marketing role at all. That’s a problem. In cases like these, directors and salespeople attempt to handle all the marketing themselves, often with lacklustre, hit-and-miss results. A dedicated ...
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Tags: marketing