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Real Estate Marketing Predictions: 2016 Edition

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14 December 2015

Real Estate Marketing Predictions: 2016 Edition

Real Estate Marketing Predictions: 2016 Edition

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After doing pretty well on our 2015 predictions, we’re sticking our necks out again to declare what we think is in store for the real estate industry next year. All signs point towards a very different and more challenging property market in 2016; many agents will be rethinking their approach to marketing to adapt to the new market conditions.  Portal Price Wars After initially announcing it would hold prices until January 2016, REA recently...
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2015 marketing predictions: the verdict is in

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08 December 2015

2015 marketing predictions: the verdict is in

2015 marketing predictions: the verdict is in

Article excerpt

In late 2014 we made a few predictions about the marketing trends we thought would shape the real estate industry in 2015. Predicting the future is a tricky business, so before we make our marketing predictions for 2016 (stay tuned next week), we thought we’d revisit last year’s and check how they panned out. So, here goes nothing: Brand ‘refreshes’ We said: In 2014, several high-profile agencies tweaked and freshened their brands to generate...
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2014 marketing predictions: how did we do?

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07 January 2015

2014 marketing predictions: how did we do?

2014 marketing predictions: how did we do?

Article excerpt

At the end of last year, we made a few predictions about the real estate marketing trends we thought would shape the year ahead. It’s become an annual tradition for us, and so we’re kicking off 2015 by heading back through the archives to see how the predictions we made for 2014 ended up panning out. Here we go: Prediction #1. Continued weakness for newspapers What happened: Both Fairfax and News Limited continued on...
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