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Five foolproof strategies to become the go-to local expert

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15 November 2016

Five foolproof strategies to become the go-to local expert

Five foolproof strategies to become the go-to local expert

Article excerpt

Plenty of real estate agents sell themselves as ‘local experts’. It’s the kind of thing that’s easy to say – but actually becoming a source of trusted property advice is another thing entirely. Agents who can position themselves this way are in a pretty unbeatable position. They can offer buyers and sellers more than just an occasional, transactional service – they become an advisor that people can go to whenever they want to learn...
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A New Year marketing masterclass

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02 November 2016

A New Year marketing masterclass

A New Year marketing masterclass

Article excerpt

With the end of the year rapidly approaching, many real estate agents are thinking about how they can improve their agent and office marketing strategies in 2017. Listing numbers are lower than they were at their peak in late 2015, and top agents know just how important it is to stay top-of-mind with sellers. We often find ourselves providing advice on marketing strategy and execution around this time of year. Planning 12 months worth...
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What are your 2016 marketing resolutions?

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12 January 2016

What are your 2016 marketing resolutions?

What are your 2016 marketing resolutions?

Article excerpt

Now that 2016 is officially up and running, it’s time to think about the messages you’ll be communicating to your prospects and clients over the next 12 months. If you haven’t already developed a 2016 marketing plan, it’s not too late to sit down and strategise for the year ahead. Now is the perfect time to evaluate your 2015 marketing efforts and determine what worked, what didn’t, and how to maximise your marketing in...
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