Many of our clients are obsessed with crafting and honing their listing presentation, and rightly so. What appeals to a prospective vendor? How can all the relevant information be covered in an engaging way? How do we clearly demonstrate we’re a better choice than the competition? A issue we see crop up again and again is the immense difficulty of designing a listing presentation that can be used effectively by every member of the...
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Tags: listing kits
I got into a heated debate with one of my colleagues yesterday about what belongs in a pre-listing kit and what belongs in a listing kit (we didn’t even try to tackle formal submissions to vendors like State Trustees!). We ended up agreeing on a few principals to guide agents. Pre-Lists Pre-Lists are about setting the stage for the listing presentation. They should be delivered 24 hours before the first ...
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Tags: listing kits, pre-lising kits
My company, Newlitho, has been heavily involved in iPad applications and I’ve spent a lot of time working with agents on how to integrate iPads into the sales and listing process. There are three areas where iPads can be used, each with pros and cons: Listing Presentations – technology has been slow to penetrate the listing presentation and for good reason. The primary purpose of a good listing presentation is to ...
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Tags: advertising, iPads, listing kits, open for inspections
