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How to time your marketing campaign for maximum effect

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02 May 2014

How to time your marketing campaign for maximum effect

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A big part of making sure that a marketing campaign cuts through is speaking to your customers at the right time. It doesn’t matter how clever the message is; it won’t get any traction if people don’t see it.  Too often, timing’s an afterthought, and that’s a mistake – sending out messages at random is useless. By putting some thought into when a particular campaign will work best and planning well in ...
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Innovations in signboards

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16 April 2014

Innovations in signboards

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The trusty real estate signboard might seem like the kind of basic marketing tool that just can’t be improved on. But there are plenty of possibilities if you’re looking to enhance the effectiveness of your boards.  Many agents are reluctant to get too tricky with boards – there are still agencies out there who refuse to consider photo boards. But it’s not as simple as sticking the necessary details on a sign and ...
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Seize the marketing momentum in 2014

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07 January 2014

Seize the marketing momentum in 2014

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It’s easy to throw money at marketing campaigns when the market is flying along and times are good. With all that extra coin to play with, why not share the love around and make sure everyone’s aware of your brand and its successes? It seems harder to justify spending money on marketing when times get tough, though. In the down times, the instinct of many marketers is to tighten the purse strings and wait...
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