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What to do now to prepare for 2015

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12 November 2014

What to do now to prepare for 2015

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It might seem counterintuitive, but the end of the year is not the time to relax your marketing efforts. The coming weeks are exactly the moment to begin developing the strategy that will put your business in the best position to take advantage of the 2015 property market. The best marketing strategies are planned in advance, so here’s what you need to focus on between now and December 25. Finalise 2014 The year is...
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How to become THE local expert

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18 October 2014

How to become THE local expert

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Real estate is a local business, and building yourself into the go-to local expert is an unbeatable strategy for attracting new listings and enquiries. Even if you are part of a respected national brand or network, customers are drawn to agents display strong local knowledge. It’s about much more than the occasional Just Sold drop or random tweet. Securing expert status requires time and effort; you want to demonstrate that you have a ...
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The five questions your vendors want answered

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18 July 2014

The five questions your vendors want answered

Article excerpt

The needs of your average vendor are surprisingly simple. Keeping them happy and engaged is easier than you might think; just make sure that every piece of marketing collateral you put out is giving them the information they really want. Even if someone isn’t actively considering selling right now, there’s a good chance they will be down the track. Providing quality information is a great way of building trust, long before they ...
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