In a nutshell…we learnt that although the real estate sector is filled with many different personalities and theories about what creates success, there are a few common threads which those who have had success all agree on. The power of having a plan was a constant theme that many speakers emphasized at AREC. We know it’s simple, for most us this has been drilled into us all our life, but the importance of time...
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Tags: branding, building market share, lifestyle, reputation management
Five foolproof strategies to become the go-to local expert
Plenty of real estate agents sell themselves as ‘local experts’. It’s the kind of thing that’s easy to say – but actually becoming a source of trusted property advice is another thing entirely. Agents who can position themselves this way are in a pretty unbeatable position. They can offer buyers and sellers more than just an occasional, transactional service – they become an advisor that people can go to whenever they want to learn...
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Tags: agents, building market share, marketing
If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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Tags: advertising, branding, building market share, Christmas, marketing