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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

Article excerpt

If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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Real Estate Brands = Agents?

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06 March 2012

Real Estate Brands = Agents?

Article excerpt

I had one of my consulting clients make a statement the other day that got me thinking.  He was discussing the directors of the business and the sales agents and he said that “we are the brand.”  I let the statement slide at the time, but I should have argued with him, because this is a dangerous way to think about a brand.  If you are the brand, then when you’re having a bad...
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Can your brand be in two segments at once?

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07 February 2012

Can your brand be in two segments at once?

Article excerpt

I’m working on an interesting consulting assignment for a high-end real estate company that is struggling to figure out what the brand stands for.  This company has a strong presence at the top end of its market and the owners have split into two distinct camps.  Camp one feels that the brand’s association with the top-end is a liability for the majority of the market.  They cite numerous cases where clients have ...
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