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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

Article excerpt

If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

Article excerpt

I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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Real Estate Brands = Agents?

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06 March 2012

Real Estate Brands = Agents?

Article excerpt

I had one of my consulting clients make a statement the other day that got me thinking.  He was discussing the directors of the business and the sales agents and he said that “we are the brand.”  I let the statement slide at the time, but I should have argued with him, because this is a dangerous way to think about a brand.  If you are the brand, then when you’re having a bad...
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