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How to become THE local expert

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18 October 2014

How to become THE local expert

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Real estate is a local business, and building yourself into the go-to local expert is an unbeatable strategy for attracting new listings and enquiries. Even if you are part of a respected national brand or network, customers are drawn to agents display strong local knowledge. It’s about much more than the occasional Just Sold drop or random tweet. Securing expert status requires time and effort; you want to demonstrate that you have a ...
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Eight strategies for successful staff profiles

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05 September 2014

Eight strategies for successful staff profiles

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Too often, staff profiles don’t get the attention they deserve. We see a lot that are either, A: way too long, or B: filled with jargon and empty buzzwords. There is a better way! An effective staff profile gets to the point, fast and utilises a handful of carefully curated details that clearly demonstrate why a particular agent is a professional worth working with. The next time you’re reviewing your staff profile, keep these...
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Creating a powerhouse pre-listing kit

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19 November 2013

Creating a powerhouse pre-listing kit

Article excerpt

A quality pre-listing kit is one of the first and most important steps in convincing a potential vendor to list their home with you. Get it right and you’ve sold yourself and your services before you’ve even stepped foot in the living room. A strong pre-listing kit providing clear and detailed information can answer a lot of questions about the sales process and clear the air for the listing presentation. It’s your first ...
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