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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

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If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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iPads and Real Estate

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16 November 2011

iPads and Real Estate

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My company, Newlitho, has been heavily involved in iPad applications and I’ve spent a lot of time working with agents on how to integrate iPads into the sales and listing process.  There are three areas where iPads can be used, each with pros and cons: Listing Presentations – technology has been slow to penetrate the listing presentation and for good reason.  The primary purpose of a good listing presentation is to ...
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Building a Advertising Sales Strategy

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22 January 2010

Building a Advertising Sales Strategy

Article excerpt

I mentioned in my last post that I think that real estate professionals need to develop a strategic approach to selling property advertising.  Most agents spend too much time focusing on getting the listing, without spending the required time to get a decent advertising campaign. I don’t blame most vendors for rejecting most advertising schedules.  If an agent threw down a $10,000 advertising schedule without doing me the ...
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