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Seize the marketing momentum in 2014

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07 January 2014

Seize the marketing momentum in 2014

Article excerpt

It’s easy to throw money at marketing campaigns when the market is flying along and times are good. With all that extra coin to play with, why not share the love around and make sure everyone’s aware of your brand and its successes? It seems harder to justify spending money on marketing when times get tough, though. In the down times, the instinct of many marketers is to tighten the purse strings and wait...
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Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

Article excerpt

Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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Selling before Christmas: myths & misconceptions

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13 November 2013

Selling before Christmas: myths & misconceptions

Article excerpt

It’s no secret that Christmas is a slow period in real estate. With parties, school holidays, present shopping and other end-of-year mayhem to contend with, the last thing on most people’s minds is buying and selling property. It’s tempting to fool yourself into thinking the year is all but over. There might be less of them, but buyers and sellers are still out there. With some clever strategy and an effective marketing ...
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