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Print marketing is worth every cent. Here’s why:

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23 April 2014

Print marketing is worth every cent. Here’s why:

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Print is having something of a renaissance, particularly when it comes to prestige marketing. More and more real estate agencies are grasping the value of high quality brochures, folders and pre-listing kits when it comes to winning and keeping clients. Email marketing, social media and apps can appear cheaper and more immediate ways to convey a message and promote your brand. They definitely have their place, but there are certain occasions ...
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Innovations in signboards

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16 April 2014

Innovations in signboards

Article excerpt

The trusty real estate signboard might seem like the kind of basic marketing tool that just can’t be improved on. But there are plenty of possibilities if you’re looking to enhance the effectiveness of your boards.  Many agents are reluctant to get too tricky with boards – there are still agencies out there who refuse to consider photo boards. But it’s not as simple as sticking the necessary details on a sign and ...
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How do you sell property management?

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04 March 2014

How do you sell property management?

Article excerpt

When it comes to marketing the sales side of a real estate agency, it’s no holds barred. But what about your property management department? Is that getting the attention it deserves? Sales might be the star of the real estate show, but property management is a crucial element of the business. When sales are down, it can be what keeps an agency afloat. It’s worth dedicating some attention to. We recently met with the...
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