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Print marketing that works twice as hard

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04 May 2015

Print marketing that works twice as hard

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Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company,  we have a vested interest in pushing that particular barrel.  We’re not alone; plenty of agents recognise the ...
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What to do now to prepare for 2015

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12 November 2014

What to do now to prepare for 2015

Article excerpt

It might seem counterintuitive, but the end of the year is not the time to relax your marketing efforts. The coming weeks are exactly the moment to begin developing the strategy that will put your business in the best position to take advantage of the 2015 property market. The best marketing strategies are planned in advance, so here’s what you need to focus on between now and December 25. Finalise 2014 The year is...
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Six secrets of selling luxury property

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18 September 2014

Six secrets of selling luxury property

Article excerpt

Luxury real estate marketing dispenses with many typical marketing practices; mansions, penthouses and other prestige properties are inaccessible to the masses. When it comes to the top end of the market, properties are advertised as being only for the elite, and shamelessly so. These are the tactics employed by agents who sell luxury property: A full-service approach is necessary High end real estate companies go above and beyond for ...
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