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Newspaper Advertising… is it really worth it?

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21 March 2017

Newspaper Advertising… is it really worth it?

Newspaper Advertising… is it really worth it?

Article excerpt

Newspaper advertising can be one of those factors in a marketing plan that can often be brought into question. Is it worth it and can the growth in your brand reach justify the sizeable investment? Is your brand well known enough to extract the attention of a reader on their commute to work? Are newspapers simply on their way out? Stating the obvious, advertising revenue is critical for the survival of companies like News...
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The Colour of Marketing Success

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21 December 2015

The Colour of Marketing Success

The Colour of Marketing Success

Article excerpt

Colours, sounds and smells affect us more powerfully than we realise. When it comes to choosing colours for a logo or marketing materials, few agents think very hard about the choice beyond what looks good, and how it might work in comparison to the competition’s colours. But colour can be a powerful tool when it comes to evoking particular associations, memories and emotions in customers and prospects.  While we’re not suggesting anyone run ...
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Have you done your 2016 marketing plan?

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01 December 2015

Have you done your 2016 marketing plan?

Have you done your 2016 marketing plan?

Article excerpt

If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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