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What we learned at Drupa, the world’s biggest printing event

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14 June 2016

What we learned at Drupa, the world’s biggest printing event

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If you’re not a proud print nerd (like us), the word ‘Drupa’ probably means nothing to you. But if you’re the kind of person who gets all excited about paper, printing and the machinery that makes it happen (yep, us again), then the word probably fills you with joy. So, Drupa. What is it? Only the biggest printing equipment exhibition on the planet. It’s held every four years in Dusseldorf, Germany. The word ‘Drupa’...
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Build your brand with postcode books

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09 June 2016

Build your brand with postcode books

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There’s one product we get more questions about than almost any other – postcode books. Suburb reports, market updates; whatever you call them, potential vendors love receiving them and agents love the expertise and professionalism they showcase. Done right, they’re fantastic brand building tools but putting them together on a regular basis can be a time-consuming task. Here’s how to make postcode books work for you. Nail the ...

An attack plan for winter marketing

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30 May 2016

An attack plan for winter marketing

An attack plan for winter marketing

Article excerpt

Winter presents a few marketing challenges for real estate agents. Despite evidence to the contrary, plenty of vendors still cling to the old ‘spring is the selling season’ mentality and want to wait until the weather improves before listing. Winter in general tends to be slower, both in terms of listings and buyer activity. Then there’s the upcoming federal election; it’s scheduled for July 2 and again, lots of vendors will want to wait...