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State of the Melbourne market: a pause, not a crash

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12 July 2016

State of the Melbourne market: a pause, not a crash

State of the Melbourne market: a pause, not a crash

Article excerpt

There’s been a lot said over the last few months about the changing property market. Late last year, talk of an inevitable crash was suggested by some. The overwhelming opinion in many quarters seemed to be that, after two years of boom conditions, it all had to end somewhere. We’ve been thinking about this a lot recently as we hit the officially halfway point of 2016. So many people seemed so sure the market...
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Property management marketing that works

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06 July 2016

Property management marketing that works

Property management marketing that works

Article excerpt

Lately, we’ve seen a fresh push from many of our clients to overhaul their rentals marketing material and bring it all in line with the quality of their sales collateral. Whether your business is maintaining a giant rent roll of 5,000 properties or working overtime to grow a list of 10, having a polished suite of marketing materials to support your rentals team makes a serious difference. Everyone knows that the rentals side of...
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A new approach to old-school marketing

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27 June 2016

A new approach to old-school marketing

A new approach to old-school marketing

Article excerpt

Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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