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The next big thing in property marketing

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11 October 2016

The next big thing in property marketing

The next big thing in property marketing

Article excerpt

If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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How catalogues boost brand awareness

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27 September 2016

How catalogues boost brand awareness

How catalogues boost brand awareness

Article excerpt

When it comes to building brand equity with marketing, catalogues and branded magazines are definitely having a moment. Real estate brands have long understood the benefits of branded magazines for generating great exposure for their listings, and retailers are increasingly embracing similar tactics build brand loyalty, increase engagement and boost their Return on Investment. The benefits of print are well established, so it’s no surprise ...
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How to rebrand an entire company in 13 simple(ish) steps

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14 September 2016

How to rebrand an entire company in 13 simple(ish) steps

How to rebrand an entire company in 13 simple(ish) steps

Article excerpt

We just did it, and it was easy. Kind of. Seriously, we’d do it all again tomorrow (sleep? Who needs that?) In case you missed it – and if we did our jobs, you shouldn’t have – we very recently revealed a whole new brand, including a new name. It was a huge change that involved months of work behind the scenes. Rebranding is an inevitability for any business. The scale of the rebrand...
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