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The hits and misses of real estate in 2013

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12 December 2013

The hits and misses of real estate in 2013

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This time last year we made a few predictions about what we thought would happen in the world of real estate in 2013. And now that the year is almost over, it’s the moment of truth; let’s see how we did! 1. Social media gets strategic We said: That agencies would get more creative and strategic with how they used social media. What actually happened: Agencies got more creative and strategic with how they...
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Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

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Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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Social media & real estate: the do’s and don’ts

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26 November 2013

Social media & real estate: the do’s and don’ts

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Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram; it’s a minefield out there. The novice social media user can get themselves into all kinds of trouble, but there’s no getting away from it; social media is here to stay. So if you haven’t already, it’s time to master the mysterious arts of retweeting, status updating, hash tagging and liking, and put a social strategy in place for your real estate business. ...
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