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Newspaper Advertising… is it really worth it?

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21 March 2017

Newspaper Advertising… is it really worth it?

Newspaper Advertising… is it really worth it?

Article excerpt

Newspaper advertising can be one of those factors in a marketing plan that can often be brought into question. Is it worth it and can the growth in your brand reach justify the sizeable investment? Is your brand well known enough to extract the attention of a reader on their commute to work? Are newspapers simply on their way out? Stating the obvious, advertising revenue is critical for the survival of companies like News...
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Why strong property brands believe in print

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20 February 2017

Why strong property brands believe in print

Why strong property brands believe in print

Article excerpt

Your brand is arguably your business’s most valuable intangible asset. A strong brand means more listings; a weak one means that your agency becomes one of many jostling for attention in a crowded market. So how does one go about building a strong brand? One proven tactic is print marketing. Digital is overwhelming Consumers are increasingly overwhelmed by the deluge of digital marketing they’re subjected to every day, from endless emails to ...
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How to design a new business website

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09 January 2017

How to design a new business website

How to design a new business website

Article excerpt

We’re pretty pleased with our new website. It launched when we rebranded as Neo a few months back. Since then it’s won five awards and several new clients. Every business is judged by its web presence, which means that your company website needs to be flawless. The beginning of a new year is the ideal time to assess your current site. Is it as good as it could be? Does it accurately reflect the...
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