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How to write killer property listings

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11 February 2014

How to write killer property listings

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Location, location, location! Yawn.  Any online property listing that contains that phrase is one potential buyers are going to scroll straight past. Last week, we covered the importance of using quality property photos with your listings. Images are vital (the more there are, the more likely people are keep looking), but they’re just one ingredient. Also crucial is the description that accompanies them, and too few agents have ...
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Photo Finish: Nine Tips for Real Estate Photos that Pop

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04 February 2014

Photo Finish: Nine Tips for Real Estate Photos that Pop

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The quality of your property photos is a make-or-break factor when it comes to successfully marketing a home. But too often, the small details that can take an image from lackluster to showstopper are overlooked. Unmade beds, overflowing wheelie bins, children’s toys stashed under the couch – a quick browse through listings on realestate.com.au will confirm that these property photo sins are committed far too often. Poor quality ...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

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Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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