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How do you sell property management?

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04 March 2014

How do you sell property management?

Article excerpt

When it comes to marketing the sales side of a real estate agency, it’s no holds barred. But what about your property management department? Is that getting the attention it deserves? Sales might be the star of the real estate show, but property management is a crucial element of the business. When sales are down, it can be what keeps an agency afloat. It’s worth dedicating some attention to. We recently met with the...
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Why it’s time to embrace the real estate microsite

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27 February 2014

Why it’s time to embrace the real estate microsite

Article excerpt

If you’re not using microsites for your listings, it’s time to rethink your strategy. They’re an invaluable tool in the real estate marketing arsenal; for top agents, the microsite is now a standard marketing inclusion, with good reason. A microsite is a small website of just one or two pages with a single purpose. In real estate, that’s usually to promote a specific listing.  Strong visual impact With the right ...
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Lights, Camera, Action: Why You Should Make Your Listings Interactive

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18 February 2014

Lights, Camera, Action: Why You Should Make Your Listings Interactive

Article excerpt

A listing with standout photography and a compelling description is one that attracts maximum attention, prompting more people to take action by viewing the property. But if you want to take your listings to another level, make them interactive. Last year we predicted that video would be big for real estate marketers in 2014. It’s time to jump on the bandwagon.  Adding video, virtual tours and Google Street View to a listing leaves a...
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