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Is newspaper advertising still worth it?

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26 March 2014

Is newspaper advertising still worth it?

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In days gone by, the classifieds – which included a hefty real estate section – were what kept newspapers afloat. But those days are over, and with the major property portals being the spot that most consumers turn to first when searching for a home, it’s worth asking the question: is property advertising in newspapers dead? Some would say an emphatic yes. Melbourne agency PhillipWebb dumped newspaper advertising very ...
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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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How to defend your online reputation

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13 March 2014

How to defend your online reputation

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A simple Google search can be the make-or-break factor in a potential customer’s decision to do business with you. It’s important to actively monitor your business’s reputation; even if your agency doesn’t use the internet much, your clients and competitors do. It’s where they’ll head first when they want to find out more about you.  If you aren’t actively building and maintaining a strong ...
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