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Innovations in signboards

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16 April 2014

Innovations in signboards

Article excerpt

The trusty real estate signboard might seem like the kind of basic marketing tool that just can’t be improved on. But there are plenty of possibilities if you’re looking to enhance the effectiveness of your boards.  Many agents are reluctant to get too tricky with boards – there are still agencies out there who refuse to consider photo boards. But it’s not as simple as sticking the necessary details on a sign and ...
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Social media for real estate: the basics

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10 April 2014

Social media for real estate: the basics

Article excerpt

Setting up a Twitter account or a Facebook page is one thing; managing them is another. Whatever the reason, social media hasn’t been enthusiastically embraced by local real estate agents.  Hunt down the various social media accounts of many agencies and you’ll see Twitter accounts that have been silent since 2012, lonely Facebook statuses without a single like, Pinterest boards boasting only three pins, and LinkedIn company ...
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Selling the suburb (not just the house)

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02 April 2014

Selling the suburb (not just the house)

Article excerpt

When selling a property, it’s not just the bricks and mortar that’s going on the market. There’s also a long list of external factors bundled up with them.  That old real estate cliche is true – it’s all about location. Lifestyle factors, community, and access to amenities can be a significant factor in whether someone chooses to make an offer on a property (and if they do, how high that offer might be). ...
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