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OFIs that bowl buyers over

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13 May 2014

OFIs that bowl buyers over

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Winning buyers over at your Open-For-Inspection requires more than just a quick clean and a few glossy flyers (although neither of those things hurt). We know that the property should always look exceptional – clean, well-lit and uncluttered, with the services of professional home stylists and cleaners employed when necessary. But a successful OFI goes far beyond the basic presentation of the property. There are all kinds of clever ...
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How to time your marketing campaign for maximum effect

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02 May 2014

How to time your marketing campaign for maximum effect

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A big part of making sure that a marketing campaign cuts through is speaking to your customers at the right time. It doesn’t matter how clever the message is; it won’t get any traction if people don’t see it.  Too often, timing’s an afterthought, and that’s a mistake – sending out messages at random is useless. By putting some thought into when a particular campaign will work best and planning well in ...
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Print marketing is worth every cent. Here’s why:

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23 April 2014

Print marketing is worth every cent. Here’s why:

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Print is having something of a renaissance, particularly when it comes to prestige marketing. More and more real estate agencies are grasping the value of high quality brochures, folders and pre-listing kits when it comes to winning and keeping clients. Email marketing, social media and apps can appear cheaper and more immediate ways to convey a message and promote your brand. They definitely have their place, but there are certain occasions ...
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