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Magnetic Marketing Tools

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19 June 2014

Magnetic Marketing Tools

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Hunting for a unique and interesting way to get your message and brand in front of customers? Here’s a solution you might not have considered: magnets. If it sounds gimmicky, read on. Marketing magnets are a fun and unique way to seize attention for your brand and promote your services. There are all kinds of options when printing promotional magnets; think magnetic business cards, an emergency numbers directory, or a calendar. Here are a...
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CRM: How much is too much?

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11 June 2014

CRM: How much is too much?

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Short answer: anything that your database either ignores or is actively irritated by is too much. Generally, the cost of winning a new client is 2-3 times the cost of retaining an existing customers, so maximising the value of your CRM system is crucial. Reaching out is only worthwhile if your customers are receptive to what you have to say. Otherwise, the effort is wasted. You should be using your CRM system to connect...
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Three simple steps to attention-getting magazines

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21 May 2014

Three simple steps to attention-getting magazines

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Real estate magazines can get a little repetitive. You know the drill: cover, maybe a message from the CEO, then page upon page of properties for sale – maybe alphabetised by suburb, maybe inserted at random.  These usually weekly property publications are an essential element of many real estate marketing strategies – so it’s shocking how little thought goes into some of them. Too often, they’re poor imitations ...
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