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A content marketing crash course

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30 January 2015

A content marketing crash course

A content marketing crash course

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Content marketing has gone from just another buzzword to a crucial part of the best real estate marketing strategies. If your business is yet to embrace content marketing, it’s time to wrap your head around what it is and why it’s such a useful tool. Traditional advertising tends to be a straight pitch of your services to potential clients. Content marketing uses a different tactic; rather than blatantly selling your services, it aims instead...
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The seven sins of real estate marketing

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22 January 2015

The seven sins of real estate marketing

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When it comes to real estate marketing, there are certain mistakes we see clients make time and time again.  If you’re looking to reform your marketing game in 2015, here are seven pitfalls you need to avoid. 1. Failing to plan ahead We’re seeing the consequences of this now; clients who missed the window to plan their 2015 marketing efforts in late 2014 and are now frantically playing catchup. By failing to plan ahead,...
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2014 marketing predictions: how did we do?

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07 January 2015

2014 marketing predictions: how did we do?

2014 marketing predictions: how did we do?

Article excerpt

At the end of last year, we made a few predictions about the real estate marketing trends we thought would shape the year ahead. It’s become an annual tradition for us, and so we’re kicking off 2015 by heading back through the archives to see how the predictions we made for 2014 ended up panning out. Here we go: Prediction #1. Continued weakness for newspapers What happened: Both Fairfax and News Limited continued on...
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