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The dangerous world of online reviews

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11 May 2015

The dangerous world of online reviews

The dangerous world of online reviews

Article excerpt

It’s no secret that real estate agents are among least trusted professionals around. And while many agents would rightly point out that this perception is largely the fault of an unscrupulous minority, it doesn’t change the fact that many vendors view real estate agents with skepticism. The internet makes complaining about poor service easier than ever for frustrated customers. Sites like Rate My Agent and even your Google business page ...
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Print marketing that works twice as hard

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04 May 2015

Print marketing that works twice as hard

Article excerpt

Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company,  we have a vested interest in pushing that particular barrel.  We’re not alone; plenty of agents recognise the ...
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The art of selling VPA

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26 February 2015

The art of selling VPA

The art of selling VPA

Article excerpt

We all know the arguments in favour of Vendor Paid Advertising; agents who pay for advertising themselves are more motivated to take the first offer rather than do the extra work needed to secure a higher one; homes that sell for significantly over reserve generally benefit from a well-funded marketing push; properties that fail to sell are often those that have been poorly marketed. VPA is crucial to securing a great result, and a...
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