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A guide to post-sale marketing

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16 June 2015

A guide to post-sale marketing

A guide to post-sale marketing

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No agent needs telling that repeat business and referrals are vital – top agents can draw a significant chunk of their listings from these alone. But you can’t simply rely on the goodwill of a satisfied vendor five, 10 or 15 years down the line. Staying in touch is crucial to remaining top of mind.  After you’ve secured the listing and successfully sold the property, what’s the right marketing approach? And crucially – how...
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The business of boards

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10 June 2015

The business of boards

The business of boards

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If you thought we’d reached the limits of what the real estate signboard could do, think again The humble real estate signboard is a marketing tool that punches way above its weight. In a world of online listings and flashy digital marketing tools, the basic board plays an invaluable role in drawing local attention to your listings – after all, it’s well established that a significant chunk of your potential buyers are already living...
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If it’s good enough for Google…

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02 June 2015

If it’s good enough for Google…

If it’s good enough for Google…

Article excerpt

Here’s a question for you: how does Google advertise Google? The answer seems obvious. Surely the tech giant uses the internet, the platform of which it’s the undisputed king? Well, of course – Google uses plenty of online advertising to promote its products and services. But Google doesn’t limit itself to a single medium, and one of its other channels might surprise you. Turns out Google is a serious devotee of direct mail. That’s...
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