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Why you need a marketing manager

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07 July 2015

Why you need a marketing manager

Why you need a marketing manager

Article excerpt

It’s no coincidence that top real estate agencies all have a highly skilled marketing professional overseeing their advertising efforts. Too many agencies put underqualified administration staff in charge of marketing. Some don’t have a specific marketing role at all. That’s a problem. In cases like these, directors and salespeople attempt to handle all the marketing themselves, often with lacklustre, hit-and-miss results.  A dedicated ...
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Would a paperless society be better for the environment? Not necessarily.

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30 June 2015

Would a paperless society be better for the environment? Not necessarily.

Would a paperless society be better for the environment? Not necessarily.

Article excerpt

We’ve rhapsodised on this blog many times about the benefits of print, even in a digital age – it’s tactile, engaging and screams prestige and quality. But as a medium it certainly has its detractors, most notably those who point to the negative environmental consequences of the paper industry. So allow us to take a moment and test some of those claims. Sure, we’ve got a clear bias here, and we’re not going to...
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What drives Chinese buyers?

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23 June 2015

What drives Chinese buyers?

What drives Chinese buyers?

Article excerpt

Chinese property buyers are the fastest growing group of real estate buyers on earth, having spent close to six billion dollars on Australian real estate in 2014. This is a buyer pool that’s clearly too big too ignore – and understanding the motivations of Chinese buyers is crucial for any agent who wants position their listings to get their attention. There are a number of reasons that Australia is such an attractive destination for...
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