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Is social media a waste of time for your business?

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12 April 2016

Is social media a waste of time for your business?

Is social media a waste of time for your business?

Article excerpt

We hate to break it to you, but the answer’s probably yes. Is your business on social media? Many real estate agencies are in some capacity. Whether it’s Facebook, Twitter, Instagram or Pinterest, it’s the done thing to have at least one platform in your marketing repertoire.  But just how effective is social media? The video above – we highly recommend watching the whole thing if you can spare 30 minutes – is a take...
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Sending a message: page vs. screen

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19 January 2016

Sending a message: page vs. screen

Sending a message: page vs. screen

Article excerpt

Did you know that how a message is delivered – via paper or screen – influences how someone understands and interprets it? It’s worth considering when developing a new marketing campaign. Those who understand the strengths of each medium are in a stronger position to use each as effectively as possible. The evolution of print It wasn’t too long ago that some agents were quick to ditch print marketing and go completely ...
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What are your 2016 marketing resolutions?

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12 January 2016

What are your 2016 marketing resolutions?

What are your 2016 marketing resolutions?

Article excerpt

Now that 2016 is officially up and running, it’s time to think about the messages you’ll be communicating to your prospects and clients over the next 12 months. If you haven’t already developed a 2016 marketing plan, it’s not too late to sit down and strategise for the year ahead. Now is the perfect time to evaluate your 2015 marketing efforts and determine what worked, what didn’t, and how to maximise your marketing in...
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