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Eastern Press Joins the Neo Family

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17 February 2022

Eastern Press Joins the Neo Family

Eastern Press Joins the Neo Family

Article excerpt

Neo is excited to welcome the Eastern Press team! Eastern Press is a 30-year veteran of the printing industry, renowned for combining traditional marketing principles with deep print expertise. They have a strong focus on customer service and consistent, high-quality print which has led to deep client relationships – something we feel also strongly defines us here at Neo. We will be joining our resources and teams under one roof to ...
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Why luxury brands embrace print

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25 October 2020

Why luxury brands embrace print

Why luxury brands embrace print

Article excerpt

Print is playing an increasingly important role for many brands – especially luxury brands. For any company that deals in high-end products (including luxury real estate) print has become an essential component of the marketing mix. Magazines trigger luxury purchases The New Language of Luxury report by Hearst Magazines UK investigates the behaviour of 25-65-year-olds who purchased a luxury item in the last 12 months. One of the more ...
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Real Estate Awards nights…. What should they stand for?

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28 July 2017

Real Estate Awards nights…. What should they stand for?

Real Estate Awards nights…. What should they stand for?

Article excerpt

The NEO team earlier this year attended McGrath’s awards night and it made us think, what’s the purpose of these nights? For different brands these nights shine a light on different values. Values which are a representation of what a brand stands for at that moment. Each great brand has a distinct set qualities which make people have a certain emotive reaction when seeing the name of the brand. McGrath’s awards night this year...
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