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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

Article excerpt

I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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Real Estate Brands = Agents?

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06 March 2012

Real Estate Brands = Agents?

Article excerpt

I had one of my consulting clients make a statement the other day that got me thinking.  He was discussing the directors of the business and the sales agents and he said that “we are the brand.”  I let the statement slide at the time, but I should have argued with him, because this is a dangerous way to think about a brand.  If you are the brand, then when you’re having a bad...
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Pre-Listing Kits … Listing Kits … Submissions – What goes where?

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10 February 2012

Pre-Listing Kits … Listing Kits … Submissions – What goes where?

Article excerpt

    I got into a heated debate with one of my colleagues yesterday about what belongs in a pre-listing kit and what belongs in a listing kit (we didn’t even try to tackle formal submissions to vendors like State Trustees!).  We ended up agreeing on a few principals to guide agents. Pre-Lists Pre-Lists are about setting the stage for the listing presentation.  They should be delivered 24 hours before the first ...
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